Presentation skills are a must have skill
Make money, save money, save time and be happier now. That pretty much sums it up.
One of the principles for adult learning is that adults insist on relevance. Can I use this knowledge or skill in my life or workplace now or in the not-so-distant future?
I coach a lot of emerging speakers; speakers who have a great message for the world, and want to turn what they know – their expertise – into a business. Speakers who want to be able to adapt their message for a commercial market.
One of the first questions I ask them is: “If I was CEO of an organisation how would your message either make me money, save me money or save me time?”
Your message or your presentation must be relevant to your target market and their current issues.
Lots of topics are interesting and may even have the wow factor but would I pay for them?
Many presenters have some brilliant content and ideas but to an organisation which has very clear outcomes and a strict budget would they say: So what! Who cares!
Can you answer or ask these question if you are booking a speaker:
1. Will this presentation solve a current problem?
2. Will this presentation make money, save money or save time in the long run?
3. Will this presentation help me or my staff be more productive?
4. Is this presentation relevant?
Even an individual attending your public workshop is looking for answers to a problem they may be experiencing now. They may want to be slimmer, richer or happier.
If we have a keynote we are known for you can still contextualise it to make it relevant right now for this group of people, in this organisation.
People want NOW presentations – ‘sometime later’ or ‘for someone else’ is not always an easy sell. The NOW presentation principle is directly from the pages of Paula’s second book Powerful Presentation Principles.
Contract Paula to help you to build your speaking or training business or your book Paula to speak/train your key people in powerful presenting and leadership communication.