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Storytelling for Business and Leaders

Business Storytelling with Paula Smith CSP

Nothing connects better with people than stories.

We are wired to connect with people and stories are all about people. Stories embed in the brain in a completely different way than facts and figures and our brains are wired to remember, learn from and enjoy a great story.

Knowing that stories are one of the best ways to connect with people, why are we not telling more stories in classrooms, boardrooms, conference floors and to influence others? Perhaps because we don’t know how to craft a powerful story or maybe we have been at the receiving end of a story that was delivered poorly or had no relevance.

Powerful storytelling is a combination of art and science and delivery practice. This master class explores the power of story and how anyone can use storytelling as a method to influence, engage, sell, train, teach and inspire others in the world of business. Paula’s masters research into the world of storytelling for business brings an evidence-based and engaging approach to this masterclass.

What we cover in this master class:

  • 1000’s of years of storytelling
  • Why stories matter in business
  • Our amazing brain
  • How and why we remember stories
  • Choosing relevant stories
  • Planning your story
  • Crafting your story
  • Delivering your story
  • Brand stories
  • From storytelling to behavioural change
  • It’s all a bit of a drama
  • Your story catalogue
  • Re-purposing stories

Who should attend?

Anyone who needs to engage, inspire, influence, pitch, train or present to others. Business leaders who are looking for more powerful ways to connect with staff, their teams, clients or stakeholders. Trainers and presenters who need to develop their storytelling techniques.

This course can be contextualised for your workplace needs and target group

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