Have you been branded?
The answer is yes, everyone of us has a personal brand you don’t get to choose if you have one or not. And it is judged by your key constituents. They’re your colleagues, your friends and family, your employer, your peers and in business, your clients
A strong personal brand is an essential business or career strategy. Are people talking about you for the right reasons? Have you created that brand promise that people know and trust? Does your personal brand align to your organisation’s brand?
First you need to build your brand, then you need to strategically manage it or others will do it for you. However, before you race out and buy that designer suit, update your LinkedIn profile or apply for your new dream position you may want to join Paula for this powerful masterclass to find out what exactly a personal brand is and how you can take back control of your brand power.
Have brand confidence. Take charge of your personal brand and your reputation.
What we cover in this master class:
- Personal Branding – what does it mean
- The brands we love and the brands we love to hate
- Your personal brand audit
- Values drive us
- Your brand package
- 7 steps to branding success
- Reinvention
- Creating your brand promise
- Communicating your brand promise
- Keeping and breaking promises
- Your brand is your fault
- Managing expectations
- Are you the right organisational fit?
- Back in the drivers seat
Who should attend?
Anyone who needs to communicate their value to others for career advancement or business success. For those who need more confidence to stand out and be noticed.
This course can be contextualised for your workplace needs and target group